Search Engine Optimization & Website Optimization
Search Engine Optimization
There are no secrets to Search Engine Optimization.
For a major search engine, your search position, placement optimization, and web site promotion ranking are commonly controlled by content rich pages with specific keywords that correspond with Headers and Titles. It's really that simple.
Once you know what keywords work for your industry better than your competition, and you provide those keywords within your page content, supply section headers to describe the keywords used in that content and supply appropriate titles which also mesh with your body and headers, you will have the page needed to get top rankings.
The research needed in developing a proper strategy to optimize any website starts with the keywords needed for your industry. PageTrends assesses your website and coordinates that assessment with top ranked sites residing within your industry to define the popular keywords and key phrases that work.
Through extensive work and research in the search optimization industry, PageTrends has developed a large repository of keywords and phrases that are successfully used in many different types of industries and practices. Through this vast knowledge base, the research needed to provide quality search engine optimization services for most industries have already been obtained. If your industry is not in our knowledge base, PageTrends will take the necessary steps to ensure that this research is performed prior to any project we undertake.
Through researching your industry, PageTrends will begin a complex two-tiered approach to providing superior search engine optimization strategies for your company.
First we define the keywords and phrases that have a million listings or less. In most cases, and in order to create a substantial campaign, PageTrends will choose the top 20 keywords that best fit your business. By design, PageTrends will develop your existing content to conform around these keywords in a well thought out body of text. After this is formulated, PageTrends will define page titles and headers that will inform the search engines that these top 20 keywords will make up the subject of the site. Alt titles and text tiles will also be used for defining these keywords and phrases.
Secondly, after we have successfully gained top rankings with the search engines for the initial 20 keywords and phrases from phase 1 of our search engine optimization strategy, PageTrends will define which keywords have the very top status for your industry. By implementing these top 1 word and two word phrases in a strategic manner, PageTrends will begin to develop top rankings for keywords in the 6 million to 2 million listings category.
By the end of phase 1 of our search engine optimization strategy, our statistics tell us the average customer can expect between 500,000 on the high end & 100,000 on the low end, additional hits to a customer site.
Through the phase two strategies, a customer can expect a steady growth of around 20% per month until the user is averaging around 2 million to 3 million hits. From this point the growth will begin to taper off until the user sees a consistent growth factor of about 1% per month. Of course these numbers can drastically fluctuate based on industry and product demands.
Some search engine optimization companies press the issue of obtaining links going back to your website. Our search engine optimization strategies don’t put to much emphasis on this issue. In almost all cases the simple modifications we have mentioned will dramatically increase the website response ratio. Referring links to your site are definitely important, but once your site is dramatically increased in visibility, we have found that the referring links seem to take care of themselves. Most webmasters enjoy being associated with successful and visible companies on the Internet and will begin to add a link to your site for this reason.
In fact if links are created through phantom pages and link repositories simply for the purpose of creating links, this can have a negative effect on your ranking. Top search engine algorithms look for these types of purposeful manipulation and will penalize you for attempting to gain top rankings in this manner.
Search engine algorithms change and adapt to misrepresentations almost on a month-to-month basis. They are continually getting smarter as to how a search engine ranks your site. As an example of this, Meta tags for keywords and phrases are no longer used to determine rankings. Only keywords within titles, headers and text body are used today. With this being said, how does one keep up with the constant changes to ensure that a site is current with the standards being used?
PageTrends provides a SEO module that a user can log into to determine how optimized their site is based on the keywords and phrases they are targeting. This module will crawl through the site every thirty days and provide a site analysis based on their specific criteria and the best determination of how the search engine algorithms are operating. Through this system the SEO module will keep the site owner abreast to how well their site is performing, and to what improvements need to be made.
With this maintenance module for search optimization and the search engine optimization strategies that PageTrends provides, our solution to search engine optimization services is an ethical and honest way to provide top placement in the Internet.
This will define that your site, regardless of how intelligent the search engine algorithms become, will continue to be ranked heads above the rest.
As with any service, there are no shortcuts that will be successful. Proper work and maintenance will get you where you want to be and PageTrends can provide you with the proper services & strategies needed.
PageTrends will provide you with a no obligation assessment as to what is needed for your site to be ranked at the top of the search engines. To receive a no obligation assessment, please fill out our form with your website URL and a contact name and number.